Music Marketing #2

 

Music Marketing #1

 Research

to develop ideas on how to create our campaign, our group researched 4 separate artists/bands and how they promoted their brand. We later used these ideas as a base on how to build up our first interactions as a band. We chose separate social media platforms to promote our merch, music, and interactions.

Planning process

Our group split into two pairs in class, one worked on the storyboard for our music video, and the other worked on our image as an artist. We decided to name ourselves The Huzzlers. The band will have its own website and our YouTube channel would have our music video(s) and behind the scenes vlogs of our production. For our first music video we will be using the song Sail (by Awolnation) and are making it a combination of promotion and storytelling. The video will have scenes of a troubled woman who is having relationship issues, and there will then be cut scenes to the band singing/playing instruments.