Target Audience

Hey there! My blog idea for today will be target audience. Throughout the school year, I have already learned a lot in class about this term and what it truly is, therefore this blog will mostly be about how I will be putting my knowledge to the test and applying it onto my film.

 First off, I will be developing my target audience. I want my film to be eye-opening, therefore it would most likely be directed to teens in the 12-19 years age gap since they would be the most involved with this sort of movie. From what I mentioned within my Plot Planning + Development post, the main character, Camila, will be a teenage Colombian girl who wants to change herself to seemingly fit in.

Within my film I will include a topic that was inspired by a lesson from my Spanish language and culture class this year, that was focused on identity and how it is developed within a person in a community. A harsh reality we talked about within that class was how many girls around 15-17 years of age in Colombia tend to ask for a nose job as a birthday gift, rather than a car or jewelry, like many teen girls in the United States do. This reflects the harsh standards that girls present on themselves at that young age and how they want to look perfect and reach people's standards. 

This is why I want the ultimate lesson of my film to be that the people who truly love you for who you are will never judge you for how you may look on the outside, and they love you for how you express yourself on the inside. I also want to raise awareness for this topic and help people be more confident with who they are, rather than seeking approval from insignificant others around them, when what truly matters is the people who care for you regardless.

This ties back to target audience, which would also apply to teenage girls in Colombia. Because of this, I would like to include certain phrases in Spanish so that they can relate to my film and see themselves in Camila's shoes.